Pen Underwriting, a specialist underwriting agency in the UK, has promoted Jamie Lawson to the newly created role of Head of Digital E-Trade, effective July 1st, 2025.
In his new role, Lawson will manage and coordinate digital growth initiatives right across the multi-class, multi-territory underwriting and distribution business.
He reports to Hannah Fry, Chief Operating Officer (COO) at Pen Underwriting, with his team moving into the central COO division.
Most recently, he led the e-trade and distribution as E-Trading & Schemes Director within Pen’s SME & Personal Lines division.
This appointment will allow Lawson and his team to apply their learnings, expertise and best practices across all four of Pen’s trading divisions, explains the firm.
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Lawson has served at Pen since its beginning in 2015 and has spent the past decade expanding and enhancing e-trading capabilities within the SME & PL division, which has been at the forefront of Pen’s digital growth initiatives.
Fry commented on the appointment, “Having recently set out a bold new growth ambition of becoming a £1.75 billion GWP underwriting and distribution business by 2030, the way in which Pen transacts with broking partners is more crucial than ever.
“With a new Pen-wide remit, Jamie and his team will collaborate closely with each of our trading divisions, provide full operational and technical support, and leverage their knowledge, experience and expertise to supercharge our digital platforms and e-trading capabilities.”
Lawson added, “Maximising the ease, speed and efficiency of our digital trading environment across our increasingly diverse and international product range will ensure brokers continue to win and retain business, while simultaneously supporting our own strategic growth.
“There are huge benefits to be had from taking a uniform approach to digital e-trade, centralising functions, leveraging technology and developing Pen-wide propositions for the future.
“But, first and foremost, our focus will be on understanding the nuances of every class and specialism within our portfolio to identify areas where e-trade can and should deliver the maximum return for all parties.”
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